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Ángel León, nuevo embajador de marca CORVINA REX - Corvina Rex

Ángel León, nuevo embajador de marca CORVINA REX

Ángel León, nuevo embajador de marca CORVINA REX

Ángel León nuevo embajador Corvina REX AVRAMAR

Pasión y respeto por el mar a partes iguales y un férreo compromiso con la sostenibilidad forman parte de la filosofía de vida -y de trabajo- de Ángel León.

Unos valores con los que AVRAMAR se identifica plenamente y que han hecho que el llamado “Chef del Mar” se convierta en nuestro nuevo embajador de marca para Corvina REX.

Ángel León, que cuenta en la actualidad con tres Estrellas Michelin y una Estrella Verde Michelin y cuyo restaurante Aponiente fue reconocido en 2022 como el restaurante más sostenible del mundo por The World´s 50 Best Restaurants, pasa a ser la imagen de nuestro buque insignia en España, con el objetivo de elevar la especie a un nivel superior en el ámbito de la restauración.

Así, con el apasionante reto de valorizar todas las partes del pescado, incluidas las menos “nobles”, el nuevo embajador de marca de Corvina REX va a servir de inspiración para todos los profesionales que deseen explorar las infinitas posibilidades culinarias del producto.

Tras el acuerdo, presentado el pasado mes de abril en el stand de AVRAMAR en Seafood Expo Global de Barcelona, el chef va a ser el protagonista de diversos eventos dentro y fuera de nuestras fronteras para impulsar la marca.

Por otro lado, ya está trabajando en el desarrollo de propuestas novedosas vinculadas al producto y es que León también es conocido por su innovador uso de los productos del mar.

El debut: un original showcooking

El debut del “Chef del Mar” como imagen de Corvina REX tuvo lugar en la citada feria con un original showcooking, precedido de un completo despiece, en el que se puso de manifiesto el aprovechamiento íntegro de la pieza y las infinitas bondades inherentes a la especie.

Unas bondades que se ven potenciadas por la marca gracias a su esmerado cultivo y su total trazabilidad.

El cocinado en directo por Ángel León dio lugar a tres exquisitas elaboraciones que los asistentes -clientes y colaboradores de AVRAMAR, junto a prensa nacional e internacional- pudieron degustar al momento: Panceta glaseada de Corvina REX, Tiradito de Corvina REX en suero de cebolleta picante y Corvina REX a la bilbaína con plancton.

El director general de AVRAMAR en España, Tahiche Lacomba, destacaba acerca de la alianza: “No se me ocurre mejor embajador de marca que Ángel León, con quien compartimos valores fundamentales, como el compromiso con la sostenibilidad y la pasión y el respeto por el mar. A él también nos une esa apertura de mente a la hora de aprovechar al máximo el pescado; valorizando todas sus partes y minimizando a su vez el desperdicio alimentario”.

Ángel León compartía con el público presente en el stand su entrañable vínculo con la corvina: “Me trae recuerdos de mi infancia y de mi adorada tierra natal, Cádiz. Además, la corvina es un pescado de alta calidad, con un sabor delicado y una textura firme, que invita a la creatividad, ya que cualquiera de sus partes puede dar lugar a exquisitos bocados dignos de la más alta gastronomía. Una especie de la que, gracias a la acuicultura y a Corvina REX, se puede disponer durante todo el año; cumpliendo así mi sueño de contar con este manjar del mar en mi restaurante a diario”.

Una interesante alianza, sin duda, de cuyos frutos os seguiremos informando.

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