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Nueva campaña de Corvina REX en Consum - Corvina Rex

Nueva campaña de Corvina REX en Consum

Nueva campaña de Corvina REX en Consum

Corvina REX en la revista CONSUM

Durante el presente mes de noviembre, Corvina REX es la protagonista de una campaña promocional dirigida a los clientes de los supermercados Consum con la que se pretende acercar el producto al consumidor.

Un pescado ligero, de sabor delicado y carne suave, que ofrece gran versatilidad en cuanto a cortes, lo que permite preparar infinidad de recetas.

Además de inspirar al consumidor con propuestas culinarias -en formato vídeo- alojadas en su canal de YouTube, Consum ofrece el asesoramiento experto de su personal de pescadería a la hora de recomendar el mejor corte para cada elaboración.

Así, en la publicación que la cadena de supermercados envía a los clientes con las ofertas del mes en curso, Corvina REX centra el contenido del apartado dedicado a productos de pescadería y se muestran de manera gráfica algunos de los cortes recomendados: rodajas, lomos y tacos.

Su origen nacional -pescada en España- es otro de los valores destacados en el artículo y la información se completa con un código QR a través del cual, el lector puede acceder a diversas vídeo recetas con Corvina REX como ingrediente principal.

Tacos de Corvina en adobo, filete de Corvina al horno y un guiso marinero son los tres sabrosos platos en los que se materializan los cortes seleccionados.

La campaña incluye una oferta que implica una reducción del precio/kilo de Corvina REX para todos los consumidores de la cadena de supermercados así como una acción de Cheque Crece para fidelizar a los usuarios de Mundo Consum.

Valores Consum que Corvina REX comparte

La cooperativa de origen valenciano integra entre sus principales valores aportar productos, información, bienestar y sostenibilidad y, para ello, Corvina REX resulta un aliado perfecto pues ambas actúan con responsabilidad y están comprometidas social y medioambientalmente.

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