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Promoción de Corvina REX en Auchan Francia - Corvina Rex

Promoción de Corvina REX en Auchan Francia

Promoción de Corvina REX en Auchan Francia

Promocion Corvina REX en AUCHAN Francia

Corvina REX ha estado presente en un total de 144 puntos de venta de la prestigiosa cadena Auchan en Francia con una campaña promocional basada en recetarios para obsequiar al público de las tiendas y stoppers para señalizar y destacar el producto en el mostrador de pescadería.

En una selección de estos centros, además, se han llevado a cabo acciones de sampling que han permitido a los clientes de Auchan degustar un tentempié de Corvina REX mientras realizaban su compra.

Una elaboración sencilla que ha puesto de manifiesto las cualidades organolépticas del producto, especialmente su sabor y textura.

Durante la degustación, y tras una breve introducción a la especie, las promotoras han realizado una sencilla encuesta, tanto a los compradores como al personal de pescadería, de la cual se han extraído interesantes conclusiones:

– El 72% de los consumidores consultados considera la relación calidad-precio la principal motivación de compra de Corvina REX.

– El 100% de los responsables de pescadería encuestados considera bueno o muy bueno el impacto de este tipo de acciones sobre la venta, especialmente en el caso de la Corvina por ser una especie poco conocida en Francia.

– El 100% de las personas que la probaron, se animaron a comprarla.

Esta última conclusión confirma nuestra afirmación -utilizada en ocasiones como claim de la marca- “El que la prueba, repite”.

La citada campaña forma parte de una fructífera colaboración que Corvina REX mantiene con el grupo de distribución francés, con el que ya se han realizado diversas actuaciones, caracterizadas todas ellas por su éxito así como por la excelente predisposición de Auchan.

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